The manufacturing of a "controversy"

I was a little bit curious why the media was suddenly all over the Manhattan Mini Storage ad so I poked around online a bit. Sure enough, yesterday the Catholic League issued a press release condemning the advertisement (step one).

Step two: finding people who are “up in arms” over the ad. (That proved a bit harder to do as most people quoted seem pretty ok with the campaign, but hey.)

Step three: the repro rights and health groups, such as ourselves, support the ad because it helps raise awareness about growing restrictions on abortion rights.

And there you have it, your “controversy” du jour: The Catholic League is opposed to it, repro rights and health groups support it.

The upshot: thanks to the Catholic League, repro rights groups and — of course, the AD the League so opposes — are getting a ton of free publicity.

Couldn’t have done a better job myself.

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